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Corporate Strategy Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
COM0239 Wal-Mart: Upgrading its Low-Price Image?
COM0233 Toyota's Lexus: The Changing Competitive Focus
COM0232B Audi's Intended Acceleration
BSM0035 Pete Kight's CheckFree: Pioneering Online Bill Payments in the US
LDS0011 American International Group's (AIG) Growth and Future: The Greenberg Factor
LDS0010 HP's New CEO, Mark Hurd: The New Imperatives
INA0047 Microsoft in the Mobile Phone Industry – Strategies and Challenges
HRM0046 General Electric (GE): Jeffrey Immelt's Cultural Revolution
DIS0006 ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership
COS0090P Arvind Mills: World's Third Largest Denim Manufacturer
COS0076K Novartis: Consolidation in Generics
COS0064 Reforms at Bombay Stock Exchange, Asia's Oldest Stock Exchange - The Competitive Strategies
COS0045P Indian Textile Industry: Implications after MFA phase out
COS0042B Infosys Foundation - In For a Systematic Service
COS0041B Warehouse Clubs in the US
COS0040B LGEIL in the Indian Handset Market
COS0038 eBay Celebrating Tenth Anniversary: The Challenges Ahead
COS0028 McDonald’s McCafé: The Re-imaging Efforts
COS0027 Google’s Grand Moves: Are they Strategic?
COS0026 Starbucks’ Music (Mis?)adventure

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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