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Case Title:

Philanthropy to Corporate Social Responsibility: Coke's Initiatives

Publication Year : 2004

Authors: Kausiki Darbha & G Srikanth

Industry: Beverages

Region:USA

Case Code: CSR0003

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The Coca-Cola Company (Coke), the 118-year-old soft drink producer and US-based multinational, has engaged in various philanthropic and social initiatives in the communities where it operates, across the globe. Especially under its 'think local, act local’ policy, the company moved from philanthropy to taking social responsibility, which involved greater participation of the company in the improvement of the communities’ health, education, and environment.

Pedagogical Objectives:

  • To discuss the economic benefits of corporate social responsibility, apart from identifying the humanitarian side of the multinational corporate culture.

Keywords : Corporate Social Responsibility Case Study, Corporate philanthropy, Coca-Cola Foundation, Environment management system (eKO), Community involvement, Environment and waste management, Work place diversity, 'Think local, act local' policy, Drinking water inspectorate, Food Standards Agency, Clean countryside campaign, The Coca-Cola Company, Bhagidari scheme, JalBhagirathi Foundation, Recycled polyethylene terephthalate (PET) bottling

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