Business Case Studies, Corporate Social responsibility Case Study, Sweatshops in Asia,Sportswear Industry in the Makeover

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Corporate Social responsibility Case Study

Case Title:

Sweatshops in Asia: Sportswear Industry in the Makeover

Publication Year : 2004

Authors: Kausiki Darbha & G Srikanth

Industry: Sports and Sports Related


Case Code: CSR0005

Teaching Note: Available

Structured Assignment: Available

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Sweatshops have been an offshoot of industrial economies the world over. The use of sweatshop labour is rampant in the developing countries, where poverty and unemployment are prevalent. Especially, the sportswear industry, which feeds on sweatshops in Asian countries for the production of footwear, apparel and sports equipment. As the exploitation of workers and the violation of human rights in the sweatshops is increasingly condemned, the major companies in the industry - Nike, Reebok, Adidas, and Gap - are heading for a change in their labour policies.

Pedagogical Objectives:

  • To discuss the problem of sweatshops from social, economic, humanitarian, ethical, and legal perspectives
  • To discuss the questions of 'ethical shopping' and 'corporate responsibility', through the examples of some companies in the sportswear industry.

Keywords : Corporate Social Responsibility Case Study Sweatshop labour, Nike, Reebok, GAP, Adidas, Labour policies, Corporate social responsibility, Exploitation of labour, Poverty and unemployment, Ethical marketing, Human rights violation, Sweatshops in Asia, Sportswear industry, 'Dignity return', Bienester International, Global compact, Developing countries, Outsourcing

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