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Case Title:

The Rise of Social Networking Websites

Publication Year : 2007

Authors: Supriyo Bose

Industry: Internet and e-commerce

Region:Null

Case Code: CSR0041K

Teaching Note:  Not Available

Structured Assignment:  Not Available

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Abstract:
As the Internet became a more ingrained part of consumer’s lifestyle, consumers were found to spend more time online establishing personal connections via internet phone calls, instant messaging and online forums. This gave rise to new media consumption habits of the consumers and contributed to the rise of social networking websites. Social networking websites like MySpace and YouTube enabled individuals separated by time or distance to establish communities of interest where they exchanged ideas, content, tools, and information in order to enhance the experience of being a part of a community.

The case, while providing an overview of the social networking websites and lifestyle media as a whole, underscored the meteoric rise of the social networking websites and its impact on the society.

Pedagogical Objectives:

  • To discuss about the rising demand of internet
  • To understand the need of social networking websites
  • To argue on the pitfalls of social networking websites.

Keywords : Corporate Social Responsibility Case Study Social networking websites, Lifestyle media, MySpace, YouTube, Millenials, Media convergence, On-line video, Viral marketing, Word-of-mouth, Participatory video advertisements (PVA), On-line advertising, Community-created content, MySpace Music, MySpace Records

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