Business Case Studies, Govenrment and Business Environment Case Study, Thailand,Detroit of South-East Asia

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Govenrment and Business Environment Case Study

Case Title:

Thailand: Detroit of South-East Asia?

Publication Year : 2004

Authors: R Muthukumar & Daksha Bhatt

Industry: Automobiles


Case Code: GBE0032

Teaching Note: Not Available

Structured Assignment: Not Available

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Thailand is the fifteenth largest automobile producer in the world. It is the largest among the Association of South-East Asian Nations (ASEAN), manufacturing more than one million vehicles per year. Thailand is the world's second-largest producer of pick-up trucks after the US. The Thai government's policies and Free Trade Agreements have led to favourable conditions for accelerated growth in the industry.

Pedagogical Objectives:

  • To discuss the promotional efforts of the government of Thailand leading to the growth of the auto industry
  • To understand the country's tariff structure and infrastructure support extended to the auto investors
  • To discuss how Free Trade Agreements and incentives have helped to export the vehicle manufacturers and attracted them to invest more in Thailand.

Keywords : Thailand, Detroit of south-east Asia, Auto industry, Tariff structure, Government and Business Environment Case Study,Investment promotions, AFTA (ASEAN [Association of South-East Asian Nations) Free Trade Agreement), Free Trade Agreement, Pick-up trucks,Business Environment Case Study, Thailand's economy, Corporate taxes, ASEAN countries, FDI (foreign direct investment), Exports in ASEAN countries, Zone system, Liberalisation policies

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