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HRM / OB Case Study

Case Title:

Campus Recruitment of Regular MBAs vs Executive MBAs (Lateral Recruitment): Corporate Dilemmas

Publication Year : 2009

Authors: Swapna Pragada, P.Girija

Industry: Services


Case Code: HRM0051

Teaching Note: Available

Structured Assignment: Available

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The case study deals with the significance of lateral recruitment and campus recruitment in building a talent pool. Human resources play a crucial role in the development of a company. Companies having the right candidate, in the right position, at the right time would be well-ahead of their competitors. However, companies do face problems in choosing a suitable method of recruitment. An inappropriate one would lead to the selection of a candidate who might not be apt for the specified post. In such a situation, all the time and money spent by the company on recruitment would be wasted.

The case study focuses on the dilemmas faced by two companies – Wellmade Inc. (Wellmade), a white goods manufacturing company and ABC Ltd., a financial advisory – in the process of recruitment. In the case of Wellmade, the MBAs who were recruited through campus could not meet company expectations due to lack of experience. In the case of ABC Ltd., it encountered a dilemma in choosing a viable option to recruit laterals – either through campus recruitment (of executive MBAs) or through referral system?

Pedagogical Objectives:

  • To understand the significance of campus recruitment to hire talent for companies
  • For lateral placements, is it better to go through campus recruitment (from the executive MBA programmes) or is it better to go through a referral system?

Keywords : Recruitment, Recruitment & Selections, Campus Recruitment, E-recruitment, MBA Recruitment, Employee Recruitment, Recruitment Methods, Human Resource Management, Placement Agencies, Lateral Placements, Execuitve MBA, Executive Education


  • Campus Recruitment of MBAs in India: The Relevancy
  • Campus Recruitment of MBAs: Wellmade's Dilemmas
  • Lateral Recruitment (Executive MBA Programme vs Referral System): ABC Ltd.'s Dilemmas
  • New Recruiters in the 2009 Campus Placement Season

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