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Case Title:

Effective Wisdom and Leadership Development: A Case of BBC

Publication Year : 2010

Authors: S Mandal, K Ray and A Syed

Industry: Entertainment


Case Code: LDS0037IRC

Teaching Note: Not Available

Structured Assignment:  Not Available

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An organisation needs efficient leaders in times of crisis to manage the organisation and provide support like a pillar. The BBC was responsive to crisis prone management and took steps to develop the leadership potential of BBC managers for the present and future. The BBC had attempted to develop the essential qualities of leadership when the need for new ways of leadership was felt throughout the organisation. The BBC had introduced The BBC Leadership Programme (LDP) for their managers. It provided BBC with a chance to invest in and develop their people. The programme was structured for BBC managers belonging to various levels in the organisation. The programme encouraged BBC managers helping them to change for the better.

Pedagogical Objectives:

  • To leadership development and its process.
  • The requirement for leadership development in an organisation.
  • The BBC Leadership Programme.
  • The consequences of the LDP on the BBC and its managers.

Keywords : BBC (British Broadcasting Company), Crisis management, Leadership development, Collective wisdom, Royal Charter, BBC management style, BBC leadership programme, Project management, Ashridge Business School, Action learning, Executive mentoring and coaching, Organisational psychologist, BBC mission, Consulting business

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