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Marketing Strategies / Strategic Marketing Case Study
Case Title:
Titan Industries: Getting the Marketing Mix Right
Publication Year : 2004
Authors: D Gayatri & T Phani Madhav
Industry: Home Appliances and Personal Care Products
Region:India
Case Code: MKS0011
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Titan Industries Ltd., TATA Group's watch making division brought about a revolution in the Indian watch industry. Its sophisticated technology, high quality products and innovative marketing made it a market leader. The market endorsement for its undisputed leadership is manifested in its market share, brand awareness, and more importantly its success abroad.
Pedagogical Objectives:
- To discuss how Titan managed its marketing mix elements to attain the leadership position in the Indian watch industry.
Keywords : Marketing mix, Indian watch industry, Organised retailing in India, Titan advertising, Product and pricing, Distribution, Product line, Sub brands, Market segmentation, Marketing Strategies Case Study, TATA Group, Hindustan Machine Tools (HMT), Time Zone, World of Titan, Titan into retailing
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