Business Case Studies, Sales and Distribution Case Study, Film Merchandising, Hollywood

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Case Title:

Film Merchandising: The Hollywood Style

Publication Year : 2004

Authors: G.Saradhi kumar, Sumit Kumar Chaudhuri

Industry: Entertainment

Region:USA

Case Code: SDN0003

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Since the 1980s, the ever-increasing production budgets in Hollywood prompted film producers to search for additional avenues for generating revenues. As film merchandising contributed significantly to the total income generated through a movie, producers started concentrating on film merchandising that proved to be a lucrative business. In 2003, in the US alone, film and media merchandising produced US$16 billion.

Pedagogical Objectives:

  • To discuss the evolution of film merchandising as a new business model and its implications for the global film industry.

Keywords : Film merchandising, New business model of Hollywood, Harry Potter, Mickey Mouse, Walt Disney Studios, Star Wars, Lord of the Rings, George Lucas, Kids collection from Hollywood movies, Marketing Strategies Case Study, Marilyn Monroe, John Wayne, Film memorabilia, Hollywood, Donald Duck, The Phantom Menace

Contents:

  • Introduction
  • Hollywood: the pioneer in film Merchandising
  • A new business model: the 'Star Wars' effect
  • Recent trends

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