Business Case Studies, Sales and Distribution Case Study, Sunoco Incorporation, Refining strategies

print page
Tell A Friend

Case Categories

Sales and Distribution Case Study

Case Title:

Sunoco Inc., the Philadelphia Refiner: The Refining and Retailing Strategies

Publication Year : 2005

Authors: Priyanka Ramgopal, Souvik Dhar

Industry: Oil and Natural Gas


Case Code: SDN0007

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Over the years the Philadelphia-based refiner, Sunoco Incorporation, had followed the path of acquisitions to fuel its refining business. The company also adopted the same strategy for its retailing business, which it had developed along with its refining business. However, sceptics were doubtful whether Sunoco was following the right strategy in giving equal importance to both the refining and retailing businesses.

Pedagogical Objectives:

  • To discuss the refining and retailing strategies followed by Sunoco
  • To discuss whether the company was following the right path by giving equal importance to both its businesses.

Keywords : Sunoco Incorporation, Refining strategies, Retailing strategies, Competitive advantage, Integrated oil company, Retail marketing, Refining and supply business, Downstream activities, Marketing Strategies Case Study, Location advantages, Acquisitions


  • Sunoco Inc: Company Profile
  • The Refining and Retailing Strategies
  • The Challenges

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501203, Telangana, INDIA, E-mail:

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap