Business Case Studies, Competitive Strategies Case Study, IndiGo, Flying High in Turbulent Skies

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Competitive Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Leadership: The Amazon way

Publication Year : 2010

Authors: Khanna R, Chhaochharia S, Chatterjee C

Industry: Internet and e-commerce

Region:Global

Case Code: COM0255IRC

Teaching Note:  Available

Structured Assignment:  Available

Buy This Case Study
OR





Abstract:
Amazon.com was founded by Jeffery Bezos in 1994. Although Amazon started out as an on-line bookstore, over time it diversified into other products such as video games, furniture, CDs, MP3s, health, family products, etc. According to industry analysts, the growth and success of Amazon.com could be attributed to the leadership style of Jeffrey Bezos, the CEO of Amazon.com. In the late 2000s, Bezos devised a unique strategy for the company which allowed other sellers to put up their products for sale on the Amazon.com site. However, since this move inflicted a risk on the company, of losing its customers to its competitors, most analysts viewed this as a reflection of poor strategy on the part of Bezos. Bezos, however, defended his position by saying that his strategy was aimed at giving the customer a better buying experience. According to him, the customer was more important than the competitor. While some industry experts felt that this was one of Bezos' winning customer-centric strategies, others pointed fingers towards Amazon.com's declining income and questioned the sustainability of Bezos' leadership style.

Pedagogical Objectives:

  • To understand the company background and growth strategy of Amazon.com
  • To analyse the leadership model of Jeffrey Bezos, the founder and CEO of Amazon.com
  • To understand the role of leadership in an organisation's business strategy and legacy.
  • To ascertain the success quotient of Bezos' leadership style and determine whether or not it would be successful in the long run.

Keywords : Internet; Jeffrey Bezos; Seattle; On-line bookstore; Amazon; Third party sellers; Barnes and Noble; Columbia House; eBay; Dot com crisis; Leadership style; Shareholder value; Customer insight; Low prices; Wide selection

Contents: 
Amazon.Com: Corporate Profile
The Product Range of Amazon.com
Financial performance of Amazon over the years
Leadership at Amazon: Bezos’ Success Model
Primary growth drivers at Amazon.com
Bezo’s Organisational Strategy: A Sustainable Trend?

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap