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Case Title:

Hypermarkets in India: RPG's 'Giant' Step

Publication Year : 2004

Authors: D Gayatri & T Phani Madhav

Industry: Retailing

Region:India

Case Code: COS0007

Teaching Note: Available

Structured Assignment: Available

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Abstract:
RPG group, the first organised player in the retail industry in India is also one of the most successful players in the industry. The group's retailing arm with interests in grocery retailing, music retailing, and health and beauty stores, established itself as a strong player. However, with its retail business concentrated only in southern India, RPG has embarked on the development of hypermarkets, to become a national player. The group started 'Giant,' a hypermarket that it planned to expand throughout the country.

Pedagogical Objectives:

  • To discuss the evolution of RPG's retailing business and its supply chain practices
  • To discuss RPG group's experience with its first hypermarket store

Keywords : RPG retailing (Ram Prasad Goenka), FoodWorld supermarkets, Marketing Strategies Case Study, Music World retail stores, Big box model, Giant hypermarkets, Hub and spoke model, Supply chain economies, Trends in retailing

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