Business Case Studies, Corporate Strategy Case Study, Birla,Mangalam

print page
Tell A Friend

Case Categories

Corporate Strategy Case Study

Case Title:

Aditya Birla Group under Kumar Mangalam Birla:Can he Manage the Mandate?

Publication Year : 2006

Authors: Shalini/Ankeet Agarwal, Sauvik Dhar & Souvik Dhar

Industry: Conglomerates


Case Code: COS0031

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

After taking over as Chairman of Aditya Birla Group in 1995, Kumar Mangalam Birla initiated significant restructuring in the management policy of the Group by abolishing old practices such as ‘babu-culture’, ‘womb-to-tomb policy’ and ‘Partha system’ and implementing new programmes, which were prevalent in the Group for many years. In 2005, the biggest challenge for Birla was maintaining the leadership position in the Group's core business and positioning itself in the list of Fortune 500 companies.

Pedagogical Objectives:

  • To discuss the restructuring strategies adopted by Kumar Mangalam Birla
  • To discuss the challenges faced in the internal environment of the business

Keywords : Aditya Birla, Leadership Case Study, KM Birla, India, Leadership, Grasim Industries, Hindalco, Aluminium production, Management style, Tata Group, Reliance Industries, Asian conglomerate, Aditya Birla Management Corporation Ltd, Cement, Larsen & Toubro, AT&T (American Telephone and Telegraph Corporation)

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap