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Corporate Strategy Case Study
Case Title:
Philips Electronics NV: Weighing the Strategic Options for Semiconductor Division
Publication Year : 2006
Authors: Girija P., Krishna Chaitanya V
Industry: Home Appliances and Personal Care Products
Region:Global
Case Code: COS0034
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The semiconductor industry is considered a highly volatile industry. There are frequent changes in technology, which constantly influence demand and supply. Philips failed to sustain its semiconductor division in the light of these fluctuations. The huge investment requirement and the volatile earnings further compounded their problems. In 2005, Philips Electronics decided to separate its chip division as an independent legal entity. The company has the options to go for an IPO, merger or a spin off. Analysts speculate that a merger might be the one chosen in the end’
Pedagogical Objectives:
- To understand the reasons underlying Philips' decision to divest its semiconductor division
- To discuss the different strategic options available to Philips for consideration
Keywords : Philips; Semiconductor industry; IPO (initial public offering); Corporate Strategies Case Study; Merger; Spin-off; Europe; Competition; Expansion; Electronics market; Recovery plans; Research and development; Investments; Acquisition
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