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Corporate Strategy Case Study

Case Title:

Hewlett-Packardís Strategy in Printing Business

Publication Year : 2007

Authors: Philip Anil Kumar, Mridu Verma

Industry: Engineering, Electrical and Electronics


Case Code: COS0061P

Teaching Note: Not Available

Structured Assignment: Not Available

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Hewlett-Packard (HP) based in California, US is a global technology solutions provider serving individual consumers, businesses and institutions. The company followed a strategy of innovating and upgrading its products to increase its market share. It provided a full range of high-tech equipment, including personal computers, servers, storage devices, printers, and networking equipment. HP sold over 10,000 different products in the electronics and computer field. Since the 1980s, HPís imaging and printing business had been a major contributor to its profitability. But as competition increased with the entry of new manufacturers and price undercutting HP had to revamp its printers with affordable technologies. The case study discusses HPís strategy to innovate in order to maintain its market leadership

Pedagogical Objectives:

  • The case discusses the key factors driving the printer industry
  • The case analyses the competitors move vis-ŗ-vis HP in the printer industry/li>
  • The case also evaluates the strategies adopted by HP to stay ahead in the highly competitive market/li>

Keywords : Hewlett- Packard; HP Laset jet printer; Corporate Strategies Case Study; HP Thinkjet; HP Desk Jet; HP officeJet; Xerox printers; Lexmark printers; All-in-one printers; multi function printers; HP edgeline; Hp inkjet printers; HP photosmart; Total print management; HP Web JetAdmin; HP OpenView

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