Business Case Studies, Corporate Strategy Case Study, Arvind Mills, World's Third Largest Denim Manufacturer

print page
Tell A Friend
Bookmark
 

Case Categories

Corporate Strategy Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Arvind Mills: World's Third Largest Denim Manufacturer

Publication Year : 2005

Authors: Mr. Komal Chopra

Industry: Textails

Region:India

Case Code: COS0090P

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
Arvind Mills Ltd, an Indian textile company was established by the Lalbhai group in 1931 and was producing cotton textiles. In 1986, Arvind Mills decided to focus on denim and target the international market. The company formed several international tie-ups for technology and marketing, but Arvind Mills was faced with issues such as the oversupply of denim, rising cotton prices and the rise in preference for other garment material. In spite of several failures, Arvind Mills made a turnaround and became the third largest denim manufacturer in the world. The case discusses the international marketing strategies adopted by Arvind Mills. It also discusses the company’s future plans, especially in the post- textile restriction regime.

Pedagogical Objectives:

  • The case discusses the international marketing strategies adopted by Arvind Mills
  • It also discusses the company’s future plans, especially in the post- textile restriction regime.

Keywords : Denim, International, Marketing, Marketing Strategies Case Study,Arvind Mills

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap