Business Case Studies, Corporate Strategy Case Study, ICICI,Banking

print page
Tell A Friend
Bookmark
 

Case Categories

Corporate Strategy Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Nokia Exiting Low End Market in Japan: Betting on High End Vertu?

Publication Year : 2010

Authors: Ratan Roy S, Chaganty S

Industry: Telecommunications

Region:Japan

Case Code: COS0100IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
With nearly 40% global market share, the Finnish multinational communications corporation Nokia is the world's biggest cellphone maker. Despite its undeniable market dominance worldwide, Nokia fared weak in Japan and failed miserably to increase its market share from 0.3%. Therefore, during 2008, it decided to exit from the fourth largest handset market in the world with all their regular device line up, and announced that the company will target the wealthy Japanese elite segment with its luxury model 'Vertu'. The case focuses on Nokia's strategic shift to depend on a high-end offering like Vertu to penetrate the highly competitive Japanese market. It discusses Nokia as the largest handset maker, the Japanese cellphone market scenario and Nokia's struggle to succeed in Japan.

Pedagogical Objectives:

  • To understand the market dynamics of the Japanese mobile phone market.
  • To analyse the strategic rationale of introducing a high-end product like Vertu in Japan.
  • To the challenges ahead for Nokia.

Keywords : Japanese telecommunications sector; Finnish conglomerate Nokia; Expansion; Joint venture; 3G (third generation) mobile services; OEMs (original equipment manufacturers); Carriers; MVNO (mobile virtual network operators); Vertu; Smartphone; Symbian; MID (Mobile Internet Device)

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap