Business Case Studies, Going Global Case Study, Global and Local Strategies of the International Food Chains

print page
Tell A Friend
Bookmark
 

Case Categories

Going Global Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

The Global and Local Strategies of the International Food Chains in India

Publication Year : 2008

Authors: Atin Jain Garima Agrawal and Piyush, Rajendar Singh Rathore

Industry: Retailing

Region:India

Case Code: GGL0038

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
With the rising disposable income, living standards and western influence, more and more Indian consumers are shifting towards lifestyle products and one among them is ‘fast food restaurants’. Growing at a rate of 25%–30%, the INR 11 billion Indian organised food and retail sector attracted various global food chains. Besides, liberalisation made their entry more attractive and easier. As a result, many major food chains like McDonald’s, Pizza Hut, Subway and KFC forayed into the country through franchisee route. However, their global business model faced a major challenge as the country traditionally has had a rich and diverse fast food culture as well as eating habits. This forced them to adapt to the local environment and tailor their menu offerings to make a mark in the industry, dominated by local food chains specialising in Indian snacks. However, it remains to see whether these global food giants will be able to make a mark in the country.

Pedagogical Objectives:

  • To discuss and analyse the Indian fast food retailing industry
  • To understand the business model of global food chains – McDonald’s, Pizza Hut, Subway and KFC
  • To discuss and contrast the strategies used by these food chains globally and in India
  • To understand the need to adapt to the local business environment to succeed in a culturally sensitive country like India
  • To debate on the success of these global retailers in India.

Contents:

  • Global Fast Food Chains in India
  • PIZZA HUT
  • McDonald's
  • SUBWAY
  • KFC

Keywords :  Food Chains; McDonald’s; Pizza Hut; Subway; KFC; Business Model; Culture; Liberalisation; Supply Chain; Growth Strategies Case Studies; Marketing; Distribution; Franchisee; Market Entry Strategies

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Kai Alexander SchlevogtKai Alexander Schlevogt

    Professor of international strategy and leadership at the National University of Singapore Business School. He serves as a Program Director of the Nestle Global Leadership Program, delivered in association with London Business School.
    Speaks on The China Factor
  • Colonel Steven MainsColonel Steven Mains

    Colonel Steven Mains serves as the Director of the Center for Army Lessons Learned, part of the US Combined Arms Center at Fort Leavenworth, Kansas.
    Speaks on Knowledge Management
  • John A DavisJohn A Davis

    Senior Lecturer of Business Administration at Harvard Business School. Also the Faculty chair for Harvard School`s Executive Education Program
    Speaks on Family Business
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap