Business Case Studies, Market Entry Strategies Case Study, Harley-Davidson, in China

print page
Tell A Friend

Case Categories

Market Entry Strategies Case Study

Case Title:

Harley-Davidson in China

Publication Year : 2004

Authors: Christoph Zacharias

Industry: Automobiles


Case Code: MES0003

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

The Harley-Davidson Motor Company (H-D) completed one hundred years in 2003. As of August 2003, H-D held a 46% share of the North American heavyweight bike market. However, the company was not successful in selling its legendary bikes in China. As of August 2003, the company didn't have a single authorised dealer in China. H-D's roadblocks in China included, amongst other things, concerns about piracy in China, Beijing's restrictions on motorcycle use and the preferences of China's bikers for low displacement bikes.

Pedagogical Objectives:

  • To discuss the roadblocks for Harley-Davidson in the Chinese bike market.

Keywords : Harley-Davidson in China; Harley-Davidson Motor Company; Harley Owners Group (HOG); Just-in-time; Displacement models; Richard Teerlink; Jeffrey L Bleustein; Buell motorcycle; Piracy; Harley-Davidson in Japan; Harley-Davidson in Taiwan; Trade barriers; Chongqing; Market Entry Strategies Case Study; Zongshen motorcycle; Price wars

Contents : 
Harley-Davidson Motor Company
H-D’s Roadblocks in China
H-D and Piracy in China
Illustration I: Harley-Davidson in Japan
Chinese Restrictions on Motorcycle Use
Harley-Davidson and Trade Barriers
Chinese Motorcycle Industry: Scene of Tiring Price Wars
A Harley Model for China
Chongqing Zongshen Motorcycle Group
Harley-Davidson Motor Company Is Born

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap