Business Case Studies, Market Entry Strategies Case Study, Pizza Hut, India

print page
Tell A Friend

Case Categories

Market Entry Strategies Case Study

Case Title:

Pizza Hut in India

Publication Year : 2004

Authors: T Phani Madhav

Industry: Retailing


Case Code: MES0005

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

Pizza Hut entered India in 1996 and introduced pizzas to the Indian customers. But it was not a smooth sail for the international giant. Its large dine-ins, high prices and positioning of pizza as meal put-off customers. Meanwhile. Dominos Pizza that entered India in the same year was able to gain ground by positioning Pizza as a snack and supporting it with its efficient home delivery system. Even homegrown pizza chains like Pizza Corner and Smokin Joe ate into Pizza Hut's market share.

Pedagogical Objectives:

  • To discuss how Pizza Hut, after initial set backs and loss of market share made amends and overcame its short comings
  • To highlight the different strategies adopted by the pizza chains in India.

Keywords :  Pizza Hut; Dominos Pizza; Pizza Corner; Amul; Dine-ins; Market Entry Strategies Case Study; Home delivery model; Menu customisation; Local sourcing

Contents : 
Pizza Hut in India – The Initial Years
The Competition
Pizza Hut fights back
Domino’s 11 minute Schedule
Pizza Hut’s Competition in India
Pizza Hut’s Menu in 2004

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap