Market Entry Strategies Case Study

Nokia in China: The Growth Strategies

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Abstract:
Since 1985, Nokia had been fighting hard to establish a strong presence in the Chinese cell phone market that had grown significantly during the 1990s. Despite investing heavily in research and development and manufacturing facilities, Nokia had been facing tough competition not only from foreign companies like Motorola and Samsung but also from domestic players like TCL and Ningbo Bird. The market share of domestic players had increased from a mere 5% in 2000 to 56% in 2003.

Pedagogical Objective:

• To discuss the growth strategies being adopted by Nokia to gain a strong foothold in the highly competitive yet growing cell phone market of China.

Keywords : Growth Strategies Case Study; Nokia in China; Nokia (China) Investment Co Limited; Nokia entry strategy in China; China mobile phone market; China cellular market; Domestic and foreign cell phone players in China; Xingwang Industrial Park; Nokia cell phone models in China; Nokia investment in China; Nokia GSM (Global System for Mobile Communications) phones in China

Contents : 
The Cellularmarket In China
Nokia’sgrowth Strategies
A Competitive Future
Fixed Line Vs.Mobile Phone Subscribers
China’smobile Penetration Per Province