Market Entry Strategies Case Study

UBS in China: The Renaissance

OR

Abstract:
In the early 21st century, China's banking sector was affected by large incidents of non-performing loans, and a prolonged bear market had sapped the profits of a majority of its securities brokerages. To revitalise the country's financial markets and prepare them for the opening up of the economy in 2006 (as per China's World Trade Organisation obligations), the government allowed greater access to select foreign players through the mechanism of Qualified Foreign Institutional Investors (QFII). In 2003, Switzerland-based UBS AG became the first QFII. In 2005, UBS became the first foreign company to acquire management control of a Chinese securities brokerage.

Pedagogical Objectives:

• To study the evolution of Chinese financial markets and the growth of UBS as a leading foreign player in these markets
• To discuss whether UBS would prove to be the impetus needed to accelerate the growth of China's underdeveloped financial sector.

Keywords : UBS; China; Accession World Trade Organisation; Financial markets; Banking sector; Capital markets; Securities; People?s Bank of China (PBC); Non-performing loans (NPL's); Market Entry Strategies Case Study; Shanghai Stock Exchange; China Securities Regulatory Commission; Qualified foreign institutional investors (QFII); Beijing securities; State owned enterprise

Contents : 
China’s Financial Markets
UBS in China
A Harbinger of Change?
IPO Listings and Capital Raising on China’s Stock Market
History of Shanghai Stock Exchange Composite Index
Securities Industry’s WTO Commitments
State of China’s Brokerages
Foreign Banks Stake in Chinese Banks