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Market Entry Strategy Case Study

Case Title:

Wal-Mart in India: Opportunities vs Threats

Publication Year : 2005

Authors: Roopa, Sumit Kumar Chaudhuri

Industry: Retailing


Case Code: MES0025

Teaching Note: Not Available

Structured Assignment: Not Available

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In early 2005, Wal-Mart, the world's largest retailer proposed to make its foray into India, the fourth largest retail market in the world. While Wal-Mart viewed India's $180 billion retail market as a potential opportunity for global expansion, the retailer's challenges before its entry into India include strict foreign direct investment regulations, competition from the unorganised retail sector, constituting 98% of India's retail sector, and the growing organised retail sector.

Pedagogical Objectives:

  • To study the evolution and growth of India's organised retail sector
  • To discuss the opportunities and challenges that Wal-Mart faces in India against the backdrop of the country's political environment and competition in the retail sector.

Keywords : Growth of Indian retail; Organised retailing in India; Foreign direct investment regulations for retailing in India; Wal-Mart’s market entry strategy; International retailers in India; Competition in India’s organised retail sector; Consumer expenditure in India; Wal-Mart’s sourcing strategies; Boom in Indian retail industry; Market Entry Strategies Case Study; India’s economic and political risk; Wal-Mart’s challenges in India; Metro AG in India; Shoprite in India

Contents : 
Organised Retailing in India- A Brief Landscape
Wal-Mart in India: Opportunities vs Threats
GRDI Country Attractiveness, 2004
Different Forms of Retailing : Emergence of New Formats

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