Business Case Studies, Market Entry Strategies Case Study, Cisco in India, India as a Resource to India as a Market

print page
Tell A Friend
Bookmark
 

Case Categories

Market Entry Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Cisco in India: India as a Resource to India as a Market

Publication Year : 2006

Authors: Sushma, Souvik Dhar

Industry: Engineering, Electrical and Electronics

Region:India

Case Code: MES0031

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
Cisco Systems Inc., the worldwide leader in networking equipment, entered India to take advantage of the low-cost engineering resources available in the country. However, the company realised the tremendous potential of India as a market for its products and started incorporating strategies to become the number one supplier of networking equipments there.

Pedagogical Objectives:

  • To provide an insight as to how Cisco started viewing India as a market for its products rather than as a source of low-cost resources
  • To discuss whether Cisco was following the right strategies for its operations in India.

Keywords : Cisco System Inc.; India; Networking equipment; Cisco Systems India Pvt Ltd; Expansion; Low-cost engineering resources; Internet market in India; Market Entry Strategies Case Study; Global engineering development centre; Research and development; Deregulation of telecom industry; Outsourcing industry; Small and Medium Businesses (SMB's)

Contents : 
Cisco Systems Inc.: A Brief Profile
India as a Resource to India as a Market

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap