Business Case Studies, Market Entry Strategies Case Study, Hollywood , Foray into China

print page
Tell A Friend

Case Categories

Market Entry Strategies Case Study

Case Title:

Hollywood’s Foray into China

Publication Year : 2005

Authors: Chandrasekhar

Industry: Entertainment

Region:China US

Case Code: MES0049C

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

China was seen as a potential movie market. Yet the Government’s restrictions on the release of foreign films hampered their prospects in the Chinese movie market. However, the growing popularity of Chinese films in the international market, China’s liberalised foreign investment policies post its WTO entry and low production costs attracted the attention of Hollywood studios. The case details the background of the Chinese film industry and the impact made by the Government’s foreign investment policies on the Chinese film exhibition industry and the movie market. It also covers the strategies adopted by the Hollywood studios to capitalise on the Chinese movie market.

Pedagogical Objectives:

  • To understand Movie Market business in China
  • Foreign investment policies of Chinese Govt regarding film industry in China
  • Strategies adopted by Hollywood studios to capitalise the Chinese market.

Keywords : China; Foreign films; Cultural Revolution; United States; Hollywood; WTO; Market Entry Strategies Case Study; Warner Bros; Wanda Group; Sony and China Film Group

Contents : 
Background of the Chinese film Industry
The Negative and the positive Impact
The global impact

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap