Business Case Studies, Market Entry Strategies Case Study, Apple iPhone

print page
Tell A Friend
Bookmark
 

Case Categories

Market Entry Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?

Publication Year : 2010

Authors: S Korra, B Gopal, S Gollapalli

Industry: Entertainment

Region:India

Case Code: MES0093IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:

The Indian DTH (direct-to-home) market had 13.8 million subscribers in September 2008. The four well established key players in the Indian DTH space were DD Direct+, Tata Sky, Dish TV, and Sun Direct. Reliance Big TV and Airtel Digital TV were the new entrants. Though the Indian DTH market had nearly 13 million subscribers, it was still less than 10% of the 73 million cable TV subscribers. Interestingly, industry sources estimated that the DTH market would grow to 30 million by 2015. Having regard to the opportunities in the DTH segment, many players were entering this market and vying for market share. At this juncture, Reliance Communications forayed into the DTH space on 19 August 2008 with Big TV. RCom claimed that Big TV would seek to capture 40% of the DTH market within one year of its service initiation. The case deals with the overall framework of the Indian DTH industry and the competition from the cable industry, broadband, and IPTV. The case also highlights the prospects and challenges of Reliance Big TV in the Indian DTH market.

Pedagogical Objectives:

  • To the Indian DTH Market and its competitive dynamics.
  • To the opportunities and challenges in the Indian DTH market.
  • To Reliance Big TV's growth prospects.

Keywords :  DTH (direct-to-home); India; Tata Sky; Dish TV; Reliance Big TV; Airtel Digital TV; Sun Direct; DD Direct+; Cable TV; IPTV; Conditional access system (CAS); Terrestrial TV; Doordarshan; Kuband transponders; Set top box

Contents : 
Indian DTH Market
The DTH Face-Off in India
Reliance Big TV’s Entry

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap