Restructuring / Turnaround Strategies Case Study

Restructuring Efforts at Cadbury Schweppes

Abstract:
n 2003, Cadbury Schweppes, the global beverages and confectionery manufacturer and retailer, saw its profits slipping despite a rise in its overall sales. An increase in raw materials and employee costs increased its operating costs and reduced its pre-tax profits.

Pedagogical Objectives:

• To discuss the 'fuel for growth' initiative of Cadbury Schweppes through which the company aims to cut down on its costs and reorganise itself over a four-year period.

Keywords : Global confectionery and beverage business; Adams; Global sugar confectionery brands; Cadbury; Restructuring / Turnaround Strategies Case Study; Dr. Pepper; European confectionery business; Fuel for growth; Restructuring activities at Cadbury Schweppes; Schweppes; Halls; Trident; Dairy Milk brand of Cadbury; Global chocolate market; Berkshire Hathaway investment fund; Global non-carbonated beverages market