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Restructuring / Turnaround Strategies Case Study
Case Title:
Lucent Technologies: The Resurrection
Publication Year : 2004
Authors: Soumitra Das, Sumit Kumar Chaudhuri
Industry: Engineering, Electrical and Electronics
Region:USA
Case Code: RTS0013
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
By the turn of the 21st century, Lucent Technologies, which was one of the leading providers of carrier network equipments in the world in the 1990s, was on the brink of disaster. Due to heightened competition in an already saturated global telecom market, Lucent witnessed a sharp decline in its revenues and even its survival became uncertain.
Pedagogical Objectives:
- To discuss the strategies that enabled Lucent to bounce back from its near death experience
- To discuss Lucent's plans for a long-term profitable future.
Keywords : Carrier network equipments manufacturers; Competition in the global telecom market; Patricia Russo; AT&T; Bell Labs; Avaya Incorporated; Restructuring / Turnaround Strategies Case Study; Troubled times for Lucent Technologies; Strategies of revival of Lucent; Lucent as a telecom service provider; Top Ten Telecom manufactures in the world; Products from Lucent
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