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Restructuring / Turnaround Strategies Case Study
Case Title:
Mazda's Magical Turnaround
Publication Year : 2004
Authors: Gopal Jha, Sumit Kumar Chaudhuri
Industry: Automobiles
Region:Japan
Case Code: RTS0016
Teaching Note: Available
Structured Assignment: Available
Abstract:
Mazda, Japan's fifth largest automaker, witnessed a consistent decline in its revenue in the 1990s. During 2000-2001, its loss touched a record $1.2 billion due to an oversized workforce, unsuccessful growth initiatives and a blurred brand image.
Pedagogical Objectives:
- To discuss the strategies that Mazda adopted to put itself on the path to sustainable profitability and stage a remarkable comeback.
Keywords : Japanese automobile manufacturers; Honda; Toyota; Nissan; Mazda's sports car heritage; Restructuring / Turnaround Strategies Case Study; Millennium plan of Mazda; Domestic sales of Mazda; New models from Mazda; History of Mazda; Brand strategy of Mazda; Mazda's turnaround
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