Business Case Studies, Restructuring / Turnaround Strategies Case Study, United Airlines,Looking for Solutions

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Case Title:

United Airlines' Growing Troubles: Looking for Solutions

Publication Year : 2004

Authors: Gopal Jha, Sumit Kumar Chaudhuri

Industry: Transportation

Region:USA

Case Code: RTS0017

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
United Airlines of the US, the second largest airline company in the world, has been witnessing problems since the early 1990s. Its financial situation deteriorated by the turn of the 21 st century due to rising operational costs against declining revenues, which eventually led to its filing for bankruptcy in December 2002.

Pedagogical Objectives:

  • To discuss the myriad problems of United Airlines and its efforts to emerge from its bankruptcy.

Keywords : Domestic airlines in the US; Transpacific Route Case (1969); Airline Deregulation Act (1978) of the US; ESOP (Employee Stock Ownership Plan); Managing in Troubled Times Case Study; Air Transport Stabilisation Board (ATSB) of the US; Top ten airlines in the world; Hubs of United Airlines; Bankruptcy filing of United Airlines; Restructuring efforts at United Airlines; 401(k) defined contribution plan

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