Business Case Studies, Restructuring / Turnaround Strategies Case Study, Televisa,Turnaround Strategies of Emilio Azcarraga Jean

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Restructuring / Turnaround Strategies Case Study

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Case Title:

Televisa: The Turnaround Strategies of Emilio Azcarraga Jean

Publication Year : 2004

Authors: Dakshi Mohanty, T Phani Madhav

Industry: Entertainment

Region:USA

Case Code: RTS0026

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
When Emilio Azcarraga Jean took over the reins of Mexico-based Grupo Televisa, the world’s largest Spanish-language media conglomerate, in 1997, investors raised doubts as to whether the then 29-year-old scion would be able to carry on the daunting task of turning around the media conglomerate. At that time, the company's revenues were stagnant, it was characterised by a bloated management structure and intense competition. However, Jean proved his critics wrong. By focussing on lowering costs, improving production and changing the work culture, Jean, in a span of six years returned the company to profitability with revenues of $2.3 billion and profits to the tune of $350.

Pedagogical Objectives:

  • To discuss the initiatives taken up by Emilio Azcarraga Jean to bring back the lost glory of Televisa
  • To discuss the future plans of Jean for the further growth of the company
  • To discuss TTSL's ambitions to become a popular brand by focusing on the company's initiatives towards offering its subscribers more value and less costs.

Keywords : Televisa; Emilio Azcarraga Jean; Televisa 2000; Univision Communications; Emilio Azcarraga Milmo; El Tigre; TV Azteca; Grupo Televicentro; Clear Channel Communications; Institutional Revolutionary Party; The tequila effect; Telemundo Communications Group Inc; US Hispanic TV market; Telesistema Mexicana; Restructuring / Turnaround Strategies Case Study; Sky Entertainment Services

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