Restructuring / Turnaround Strategies Case Study

Turning Around Porsche

OR

Abstract:
Failures teach better lessons than successes. This was true with Porsche, one of the finest carmakers in the world. Since the 1960s, the Japanese carmakers, with their unprecedented production acumen were becoming a real threat to Porsche. Porsche's decision to take on the competition head on only with increased production, proved fatal as it jeopardised its technical innovation, which Porsche had long been known for. The new CEO, Wendelin Wiedeking, who took over the reins of the loss making Porsche in 1993, initiated the turnaround at Porsche.

Pedagogical Objectives:

• To analyse the turnaround strategies of Porsche under the leadership of Wendelin Wiedeking.

Keywords : Porsche; Wendelin Wiedeking; Restructuring / Turnaround Strategies Case Study; Great Depression; Volkswagen; 356 Roadster; Peugeot; Porsche 911; Formula 1 racing; Lean production; Just-in-time manufacturing; Zero defect manufacturing; Porsche improvement process; Boxter; Toyota; Sports Utility Vehicle