Business Case Studies, Restructuring / Turnaround Strategies Case Study, Porsche,Turning Around

print page
Tell A Friend

Case Categories

Share |

Restructuring / Turnaround Strategies Case Study

Case Title:

Turning Around Porsche

Publication Year : 2004

Authors: Sanjana George, Sumit Kumar Chaudhuri

Industry: Automobiles


Case Code: RTS0033

Teaching Note: Available

Structured Assignment: Available

Buy This Case StudyOR

Failures teach better lessons than successes. This was true with Porsche, one of the finest carmakers in the world. Since the 1960s, the Japanese carmakers, with their unprecedented production acumen were becoming a real threat to Porsche. Porsche's decision to take on the competition head on only with increased production, proved fatal as it jeopardised its technical innovation, which Porsche had long been known for. The new CEO, Wendelin Wiedeking, who took over the reins of the loss making Porsche in 1993, initiated the turnaround at Porsche.

Pedagogical Objectives:

  • To analyse the turnaround strategies of Porsche under the leadership of Wendelin Wiedeking.

Keywords : Porsche; Wendelin Wiedeking; Restructuring / Turnaround Strategies Case Study; Great Depression; Volkswagen; 356 Roadster; Peugeot; Porsche 911; Formula 1 racing; Lean production; Just-in-time manufacturing; Zero defect manufacturing; Porsche improvement process; Boxter; Toyota; Sports Utility Vehicle

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap