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Restructuring / Turnaround Strategies Case Study

Case Title:

Gateway's Restructuring Strategies

Publication Year : 2004

Authors: Tafzeel Ul-Majid Nazki, G Srikanth

Industry: Internet and e-commerce


Case Code: RTS0034

Teaching Note: Not Available

Structured Assignment: Not Available

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Gateway Inc., the computer manufacturer famous for its cow-spotted boxes grew quickly to become a multi-billion dollar company. By the year 2000, the company started losing its market share. Growing operating costs of the company coupled with the fall in demand for computers in 2001 drove the company into losses.

Pedagogical Objectives:

  • To discuss the company's growth as a brand until 2000
  • To discuss the factors that not only impeded the growth of the company post-2000 but also made it lose a huge chunk of its domestic and international market resulting in huge losses
  • To discuss the restructuring steps taken by the company to come out of the red and how these measures were getting it back on track.

Keywords : Gateway Incorporated; The Rolls Royce of laptops; Beyond the box products; Restructuring / Turnaround Strategies Case Study; Consumer electronic products; Information Technology Association of America; Non-PC products; Low operational costs; eMachines; Mergers and acquisitions; Cost of Goods Sold (COGS); Restructuring strategy; Low cost distribution model; Supply chain management; Tedd Waitt; Cow-spotted boxes

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