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Restructuring / Turnaround Strategies Case Study
Case Title:
Ford Restructuring in 2006
Publication Year : 2006
Authors: Seema Agrawal, Joel Sarosh Thadamalla
Industry: Automobiles
Region:North America
Case Code: RTS0082A
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
n January 2006, Ford Motor Co. (Ford), one of the Big Three in automobile industry worldwide, announced to close 14 factories and trim as many as 30,000 jobs by 2012. The company planned to cut material costs by $6 billion and revive its money-losing North America auto operations to profitability by 2007. Ford also planned to make significant changes in its global operations and product engineering that would make new product development more efficient and economical. Would Ford be able to make its presence felt in the market as before?
Pedagogical Objectives:
- To discuss the restructuring efforts of Ford to tackle problems like unimpressive revenue growth, mounting losses and damaged brands
- To discuss the turnaround strategies followed by Ford.
Keywords : Ford Motors; Automobile Industry; North America; Bill Ford; Mark Fields; US; United Auto Workers (UAW); Employee pricing for everyone; Restructuring / Turnaround Strategies Case Study;Crossover; Special Utility Vehicle (SUV); minivans; Big Three; General Motors; Strategy; Restructure; Product Design; Marketing; Brand; Management
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