Business Case Studies, Restructuring / Turnaround Strategies Case Study, Corportate Restructuirng Yahoo! Inc.

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Restructuring / Turnaround Strategies Case Study

Case Title:

Corportate Restructuirng at Yahoo! Inc.

Publication Year : 2006

Authors: Jagdish Khoraba, Joel Sarosh Thadamalla

Industry: Internet and e-commerce


Case Code: RTS0119A

Teaching Note: Available

Structued Assignment: Not Available

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Yahoo! Inc., a leading global internet service provider, offered online products and services besides offering a full range of tools and marketing solutions for businesses to connect with internet users around the world. Its total revenue was $6.256 billion and it had around 11000 of total workforce in 2006.

Google was a proven leader in search engine industry by 2006. With emergence of the social networking media such as MySpace and YouTube, Yahoo! was facing a tremendous pressure in its growth initiatives. Yahoo! was suffering from an identity crisis as a result of no clear focus or strategy. Amidst the crisis and after witnessing a decrease in quarterly profits by 38% to $158 million (£84.4 million) and share price decrease of 2.1%, to $26.86. Yahoo decided to undertake the corporate restructuring initiative.

Case details Yahoo’s reorganization of its structure and management to align its operations with its key customer segment, and it ends with a debate whether Yahoo’s restructuring strategy would work in its favor?

Pedagogical Objectives:

  • To analyse the significance of corporate restructuring strategy and performance of an SBU
  • To examine the role of leadership role in the change management.

Keywords : Corporate restructuring; Reorganization; Audience group; Advertisers & Publisher group; Technology Group; Strategy; Google Inc.; Restructuring / Turnaround Strategies Case Study; Share Price; YouTube; MySpace; Social Networking Websites; Search Engine industry; Web Portals

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