Business Case Studies, Restructuring / Turnaround Strategies Case Study, Sony Electronics, Turnaround Strategy

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Restructuring / Turnaround Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Sony Electronics: The Turnaround Strategy

Publication Year : 2006

Authors: Siddhartha Paul, Abhijit Sinha

Industry: Engineering, Electrical and Electronics

Region:Japan

Case Code: RTS0127K

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study





Abstract:
Sony’s electronics division which accounted for the major share of Sony’s overall revenue was making losses during the last three years (from 2004). This was due to a decrease in revenues in the audio, video and the semiconductor products of the company. Sony faced challenges from companies across different product categories like Apple’s iPod and also from Sharp and Samsung in the LCD TV segment. Moreover, in August 2006, Dell announced a massive recall of Sony’s batteries fitted in its laptop computers. In a turnaround strategy, Sir Howard Stringer, the CEO of the company, closed the money-losing divisions and undertook diversification strategies through technological innovations. The case gives an insight into Sony’s history and the challenges that it faced from its major competitors. It also discusses the strategic initiatives taken by Sir Howard Stringer in order to turn the company around.

Pedagogical Objectives:

  • To get a brief idea of Sony’s inception and growth
  • To discuss the challenges faced by Sony from its competitors
  • To analyse the strategic initiatives taken by its CEO, Sir Howard Stringer to bring the company back to its growth trajectory
  • To debate whether Sony would be able to turnaround or not.

Keywords : Sony; Microsoft; Apple; Samsung; Sharp; Nokia; Walkman; LCD (liquid crystal display) TV; Plasma TV; Battery recall; Restructuring / Turnaround Strategies Case Study; Dell; Trinitron; Turnaround strategy; Playstation; Sir Howard Stringer

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»





Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap