Business Case Studies, Restructuring / Turnaround Strategies Case Study, Fiat Turnaround Strategies

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Restructuring / Turnaround Strategies Case Study

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Case Title:

Fiat’s Turnaround Strategies

Publication Year : 2007

Authors: Parvez Momin, Mridu Verma

Industry: Automobiles

Region:US

Case Code: RTS0137P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Fiat Auto, a leading player in the automobile industry, has been losing market share and sustaining losses since 1999. The case outlines the dynamics of the global auto industry, Fiat’s initial growth strategy, its problems, its early initiatives to stem the decline and its turnaround strategy. The turnaround strategy focuses on cost cutting, new product launches and revision of the company’s advertising and marketing strategy.

Pedagogical Objectives:

  • To analyse the dynamics of the global auto industry
  • To understand the factors which led to decline of Fiat Auto
  • To discuss the turnaround strategy of Fiat which focuses on cutting cost, launching new products and revising the company’s advertising and marketing strategy.

Keywords : Fiat; Decline; revival; Sergio Marchionne; Turnaround Strategies; Automobile indistry; Restructuring / Turnaround Strategies Case Study

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