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Restructuring / Turnaround Strategies Case Study

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Case Title:

Ford’s New Turnaround Strategy -Will It Work?

Publication Year : 2007

Authors: Jena Joshi, Mridu Verma

Industry: Automobiles

Region:US

Case Code: RTS0149P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In 2000s, Ford Motor Company’s (Ford) US market share has been steadily declining. Since 2002, it has unsuccessfully launched two restructuring plans to reverse the declining trend. In September 2006, in the supervision of Fords new CEO, Alan Mulally, the third restructuring plan has been introduced. The case outlines the dynamics of the US automobile industry, its players, Fords early growth strategy and the reason behind its decline. It also analyses the third restructuring plan of the company.

Pedagogical Objectives:

  • To analyse dynamics of US Automobile Industry
  • To analyse causes for decline of Ford in Automobile Industry
  • To analyse the third restructuring plan of the Ford Company.

Keywords : Turnaround strategy; Automobile industry; Alan Mulally; restructuring plan; US automobile; growth strategy; Sport Utility Vehicles; fuel efficiency; Restructuring / Turnaround Strategies Case Study; consumer preferences; competing GM; Toyota; productivity; competitive costs

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