Business Case Studies, Managing in Troubled Times Case Study, The Malaysian Car Maker'

print page
Tell A Friend
Bookmark
 

Case Categories

Managing in Troubled Times Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Proton: The Malaysian Car Maker's Troubles and Challenges

Publication Year : 2004

Authors: P Venkatesh & Sumit Kumar Chaudhuri

Industry: Automobiles

Region:Malaysia

Case Code: TRT0002

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
Proton, the brainchild of the erstwhile Prime Minister of Malaysia, Dr. Mahathir Mohammed, has enjoyed preferential treatment from the Malaysian government since its inception. After two decades of its genesis, when time is running out for Malaysia to liberalise its auto industry, Proton still seems to remain a child, not having grown with the market realities. With limited time at its disposal, Proton's future looks uncertain.

Pedagogical Objectives:

  • To discuss the role of the protectionist policies in the decline of the Malaysian pride, 'Proton' and the strategies it has adopted to survive beyond 2005.

Keywords : Malaysian national car, Mitsubishi Motors, Protectionism in Malaysian automobile sector,Government and Business Environment Case Study, Import tariffs in Malaysia, Japanese cars in Malaysia, Malaysian automobile sector, Asean free trade area (AFTA),Business Environment Case Study, Common effective preferential tariff (CEPT) scheme, Group Lotus Limited, Proton City, Proton 'Gen 2'

Contents:

  • The Malaysian dream
  • A protected success
  • Towards 2005
  • Uncertainty awaits proton

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap