Business Case Studies, Managing in Troubled Times Case Study, Krispy Kreme Doughnuts, The Troubled Times

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Managing in Troubled Times Case Study

Case Title:

Krispy Kreme Doughnuts: The Troubled Times

Publication Year : 2004

Authors: P. Venkatesh, Sumit Kumar Chaudhuri

Industry: Food, Diary and Agriculture Products


Case Code: TRT0004

Teaching Note: Not Available

Structured Assignment: Not Available

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Krispy Kreme Doughnuts has satisfied US consumers with its delicious offerings of doughnuts for over a half a century. But when its customers started becoming health conscious, thanks to the low carbohydrate craze, Krispy Kreme was forced to change its strategies and perform the trick again, this time with less sugar. Krispy Kreme's future is now on a very fine balance; even one grain of sugar can tip the scale against it.

Pedagogical Objectives:

  • To discuss the troubled times at Krispy Kreme and its strategies for a profitable future.

Keywords : Krispy Kreme; Doughnuts; Low carbohydrate diet; Troubled times; Doughnut theatre; Beatrice Foods Company; Montana Mills; Share price; Managing in Troubled Times Case Study; Nutrition facts; History of doughnuts; Market for doughnuts in the US; Traditional advertisement of doughnuts; Low carbohydrate craze in the US


  • A sweet history
  • A hole in the business
  • The future

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