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Managing in Troubled Times Case Study

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Case Title:

Starbucks: Turbulence in its Overseas Market

Publication Year : 2006

Authors: Sanghamitra Bhattacharya, Aruna.N

Industry: Retailing

Region:USA Asia Europe

Case Code: TRT0040B

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Starbucks was a leading coffee giant, expanding the company globally. Since 2003, Starbucks had to face problems due to anti-Americanism in its overseas market. Moreover stiff competition in the market posed a big challenge to Starbucks. Starbucks is trying to overcome all of these problems Will Starbucks succeed in its attempts?

Pedagogical Objectives:

  • To discuss about the effect of anti-Americanism globally
  • To understand the problems faced by Starbucks in the global market.

Keywords : Starbucks; Overseas Market; Managing in Troubled Times Case Study; Anti-Americanism; Stiff Competition; Strategy; Future-plan; Mergers; Football; Brands; Olympic games

Contents:

  • Starbucks Corporation
  • Starbucks Foray outside the US- Asia(Japan,China),European Countries and Other Countries
  • Starbucks' Challenges
  • Starbucks: Star in the cloudy sky?

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