Business Case Studies, Strategy Managing in Troubled Times Case Study, Burger King's Troubled Times: The CEO's Turnaround Plans

print page
Tell A Friend
Bookmark
 

Case Categories

Strategy Managing in Troubled Times Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Burger King's Troubled Times: The CEO's Turnaround Plans

Publication Year : 2008

Authors: Swapna Priyadarshini, Vara Vasanthi

Industry: Retailing

Region:US

Case Code: TRT0074

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
The fast food industry, which phenomenally grew into a multibillion dollar industry, was being threatened by multiple factors like the US recession since 2006, obesity concerns, looming food prices, embargo on commodity exports, etc. This case study elucidates the growth of Burger King, world’s No. 2 fast food chain, and the impact that recession might have had on the company. While the US fast food industry was searching for ways and means to deal with recession, Burger King had the additional burden of dealing with its internal problems. Meanwhile, the company witnessed a change in its leadership for the 17th time in 52 years as John Chidsey took over as the CEO of Burger King in April 2006. What strategies should John Chidsey implement to help the company survive in these difficult times? What impact would US recession have on the fast food industry? Will Burger King be able to survive in the industry?

Pedagogical Objectives:

  • To understand the dynamics of the fast food industry
  • To identify the factors that led to the growth of the US fast food industry
  • To understand the impact of recession in the US economy on the performance of the industry in general and Burger King in specific
  • To comprehend the challenges faced by Burger King in staying profitable in this industry and analyse the possible course of action for John Chidsey.

Keywords : Burger; Burger King; Turnaround Strategies Case Studies; McDonald's; Fast Food; Fast Food Retailing; Obesity;Franchisee; Business Model; Leadership; Brands; Branding; Brand image

Contents:

  • Fast Food Industry: The Changing Competitive Landscape
  • Burger King Over the Years (Inception–2002)
  • Burger King: In need of a Turnaround?

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap