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Value Chain Analysis Case Study

Case Title:

Entertainment and Media Outsourcing in India

Publication Year : 2004

Authors: Dakshi Mohanty & T Phani Madhav

Industry: Entertainment


Case Code: VCA0006

Teaching Note: Available

Structured Assignment: Available

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In the past decade India emerged as a major outsourcing hub for the American and European companies, for their various business processes ranging from call centres to internal processes. In the last few years, a new opportunity in the form of low costs and high expertise has beaconed the who's who of the entertainment and media business across the world to source their requirements from India. International marketing research houses, top publishing conglomerates and media companies started outsourcing a range of works and processes to India. The foreigners viewed India as an ideal destination because of the country's technical expertise and low cost factor.

Pedagogical Objectives:

  • To discuss the rise of entertainment and media outsourcing in India
  • To discuss India's cost effectiveness vis-à-vis US, Canada, Korea, Taiwan and Philippines.

Keywords : Entertainment outsourcing in India, Media outsourcing in India, Outsourcing in India, Pentamedia graphics, India's cost advantage, Competition from other countries, Outsourcing in animation, Government and Business Environment Case Study, Business Environment Case Study


  • Introduction
  • Outsourcing in entertainment
  • Outsourcing in media

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