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Value Chain Analysis Case Study

Case Title:

Inditex: The Spanish Retailer's Growth Strategies

Publication Year : 2005

Authors: Susmita Nandi, Sumit Kumar Chaudhuri

Industry: Retailing


Case Code: VCA0009

Teaching Note: Available

Structured Assignment: Available

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Industria de Diseño Textil, SA (Inditex), Spain's largest listed retailer of textiles and footwear has chalked out a five-year plan for doubling its size by 2010. The success of Inditex lies in its unique business model, which consists of a complete centralisation and vertical integration of its manufacturing and distribution processes, coupled with state-of-the-art information technology

Pedagogical Objectives:

  • To highlight the contribution of the IIMs to management education in India
  • To highlight the merits of outsourcing of garment manufacturing vis-à-vis in-house manufacturing
  • To discuss the importance of in house manufacturing in the fashion industry
  • To highlight the risks for any retailer while expanding into too many foreign markets.

Keywords : Apparel and accessories retail industry; Growth and diversification strategies; Vertical integration; Just-in-time inventory control; Information technology; Zara as flagship store for the Inditex group; Supply chain management; Outsourcing of manufacturing to Asian countries; Concept of in-house manufacturing; Growth Strategies Case Study; Hennes & Mauritz; Competition in the global retail industry; Centralisation of Inditex’s business processes; ‘Fast fashions’ business model of Inditex; Distribution system and logistics of Inditex; Segmentation as a business strategy


  • Inditex: A Success Story
  • 'Fast Fashion': A Unique Business Model
  • Growth Strategies
  • Future Outlook

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