Case Studies in Business Management, Strategy, Going Global & Managing Global Businesses, MBA Case Studies

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Going Global and Managing Global Businesses Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
BBP0032 Hyundai’s Global Branding Strategies
BBP0006 Electrolux in India: Branding Blues
BBP0002 AmorePacific: Creating Global Brands
GGL0046 Cisco in Emerging Markets (A): Market Entry Strategies in BRIC Economies
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  • Customer can also buy reprint permissions to use the selected case(s) in classroom for one year period from the time of purchase and a maximum of 200 copies.

* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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