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Industry Analysis Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
COM0056 Electronic Arts vs. Take-Two Interactive: The Competitive Strategies in the US Videogame Market
BSM0033 Big Media’s “On-Demand” Entertainment: What’s the Business Model?
BSM0031 Music Piracy and iTunes
BSM0027 High Sales with Low Margins: Notebook PC Makers' New Success Formula?
BSM0023 Global Pharma Industry: In Need of a New Business Model?
VCA0004 India- An Automobile Hub in the Making
VCA0002 Big Pharma R&D
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0009 Madison Avenue: Changing Business Model
MBM0013 De Beers vs. Lev Leviev: The“Decartelisation” of the Diamond Industry?
MBM0010 Low-Cost Carriers in USA: Pricing Pressures for Major Airlines
MBM0008 Transnet: The South Africa’s Transport Monopoly
INA0109 Credit Cards and Business Growth
INA0066B Independence Air : Transformation from Regional Carrier to a Low Cost Carrier
INA0031 PC Industry’s Next One Billion Customers: Exploring the Growth Avenues
INA0029 Indian BPO Industry: A Changing Landscape
INA0028 Mobile Telecoms: The Lessons of 3G
INA0027 Global Automobile Industry: From Mass Production to Mass Customization
INA0026 Telecom Industry in China: The Metamorphosis
INA0025 Taiwan’s OEM Industry: Acer’s Branding Dilemma


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* Teaching Note
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