HRM / OB Case Study

Managing Diversity at Toyota

OR

Abstract:
Toyota Motor Corporation, a leading auto manufacturer has built its reputation for quality on the idea of continuous improvement and respect for people. In 2001, it has launched the Toyota Diversity Strategy, a ten year, multi-billion dollar sustainable commitment to minority participation in Toyota. The strategy is based on minority participation, equal opportunity and inclusion. It also uses a mentoring programming called ‘champion programme’. For Toyota diversity is not just a social responsibility but a business imperative. It believes that its strategic diversity plan reflected well on its business culture.

Pedagogical Objectives:

• To discuss the business imperative of diversity in work organisations
• To analyse the diversity strategy adopted by Toyota that is based on minority participation, equal opportunity and inclusion.

Keywords : HR; Diversity; Quality; Corporate responsibility; minority participation; continuous improvement; champion programme; inclusion; Toyota

Contents:

• Introduction
• Diversity: The Backbone of Toyota’s Business Philosophy
• Toyota's 21st Century Diversity Strategy
• Diversity and Equal Opportunity
• Practicing Diversity
• Looking Ahead