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HRM / Organizational behaviour Case Study
Case Title:
HR at Genentech – A Veritable Paragon
Publication Year : 2006
Authors: Malini Nagabushan, Bharathi S Gopal
Industry: Health Care
Region:USA
Case Code: HRM0022B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Genentech, Inc. is a leading biotechnology company that discovers, develops, manufactures and markets human pharmaceuticals for significant unmet medical needs. The company has headquarters in South San Francisco, California and is traded on the New York Stock Exchange under the symbol DNA. Genentech Tops the Fortune’s 2006 “100 Best Companies to Work For.” This case discusses in detail the nature of biotechnology industry and the role of human resources in the industry. The case further details the work life at Genentech and the role of its culture, recruitment and benefits offered in making the company a chosen place to be worked for.
Pedagogical Objectives:
- To discuss the nature of the biotechnology industry
- To elucidate the work culture at Genentech.
Keywords : Biotechnology industry, Human resources, work life, organisational culture, values, HRM Case Study, recruitment, interview process, diversity, employee benefits, HR challenges, communication system, health care facility, flexible work, time, campus recruitment
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