HRM / Organizational behaviour Case Study

The Tata Group: HR Challenges

OR

Abstract:
The Tata Group, one of the largest and most respected business conglomerates in India, had an outstanding heritage of adopting some of the best HR practices. Over the years, the Group had expanded rapidly and a common HR platform was needed across the group. A Group HR Strategy was formulated and implemented across the group, with great success. With many Group companies expanding globally, executing the HR policies across the various entities would be a challenge. It remained to be seen if the Tata Group would maintain the founding ethics and values in its quest for growth and global expansion.

The case allows for discussion on challenges faced by large conglomerates in adopting standardized HR policies. It also allows discussion on issues pertaining to employer branding and how the brand equity could be sustained in a globalised scenario.

Pedagogical Objectives:

• To discuss Tata's HR initiatives as a model employer
• To discuss how the Tata brand equity could be sustained in its quest for growth across the globe and if the brand would suffer dilution in its pursuit for growth.

Keywords : Employer Branding, Tata Group, HRM Case Study, Ratan Tata, JRD Tata, Corporate Branding, TBEM, TCS, Tata Steel, Tata Motors, Balanced Score Card, Brockbank Model, Tata Work Levels, Performance Ethics, Quality of Work Life, Employee Retention