HRM / Organizational behaviour Case Study

Tata: The Most Admired Brand

OR

Abstract:
The Tata Group had grown into one of the top 100 global brands and the most admired Indian company mainly by adopting some of the best HR practices. It had evolved various HR models and methodologies which enabled it to achieve this, thereby carrying forward the legacy of its founders. This had helped the group in its expansion and growth. It remained to be seen if the group could maintain its brand values while growing as a global company.

The case documents the best practices and HR initiatives adopted by the group.

Pedagogical Objectives:

• To discuss the best practices and HR initiatives adopted by the group
• To discuss how companies can use good HR practices to build a successful brand.

Keywords : Employer Branding, Tata Group, Ratan Tata, JRD Tata, Corporate Branding, TBEM, TCS, Tata Steel, Tata Motors, Balanced Score Card, Brockbank Model, HRM Case Study, Tata Work Levels, Performance Ethics, Quality of Work Life, Employee Retention